XrentDVD has a standing sale on new releases. Every new release is 15% off. That is the difference between the 24.99 and the $21.24. I don't rememeber how long that sale lasts, but it goes by the day of release (or the day of the disc's arrival at Xrent) of that title. So my guess is that for some reason ADT isn't recieving updated price information for some titles when they are no longer part of the 15% off new releases sale. Xrent also has other special sales on occasion--for specific studios, or genres, etc.
Mind you, I don't know what has to be done to fix it, but the new release discount is a peculiarity with Xrent, that I might add, is a good thing for Xrent customers. I've been a loyal customer with them for several years, so I'm not complaining. :) Of course, even though I almost always buy from Xrent, I still go through ADT's price search to give ADT their due.
Edited by - MLyons on 1/24/2007 2:15:26 PM
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