All Forums > The Porn Pool > The Porn Pool Forum Page 653 > Adult rental/purchase statistics: request
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Billy Bathgate
Member


Choooooooch!
507 Posts
7/02
Posted - Jan 24 2005 : 12:36PM
I’m not sure where this post goes, but I’ll try here. Mods—if this belongs elsewhere, I trust you’ll move it.

For an article I’m writing, I’m looking for statistics on number of rentals and purchases of adult videos, both tapes and DVDs for as recently as possible. I would like to see numbers that include both brick and mortar stores and on-line rentals/purchases. The numbers could be just US or worldwide, whatever might be available, but I’m primarily interested in US statistics. I would also be interested in estimates on number of adult sites in existence on the Internet and amount of Internet traffic to adult sites, although I know from my research so far that these numbers can be very fuzzy.

Can anyone suggest sites where I might look?

The most recent stuff I have is from a 1996 survey of Video stores that says there were 609 million adult tape rentals that year in the US. This apparently doesn’t include on-line rentals and of course it is somewhat before the mushrooming of the DVD market.

Any help would be appreciated. Thanks.

Billy


Topic Moved by - Steph on Jan 24 2005

Janitor
Retired

Porno movies, sexy videos, xxx. Adult DVD Talk at your service.
6409 Posts
11/99
Posted - Jan 24 2005 : 2:33PM
Sending to Porn Pool where you might get a better response.

As far as I am aware all adult industry numbers are exaggerated and based on very limited data. See AVN.

Alexa.com is probably the best tool for gauging traffic to adult sites. Plug in a mainstream site that provides accurate traffic data (a public company or one with stats publicly available) and then compare it to an adult site.

Jacco All-Star Supporter
All-Star Member

"liable to deprave and corrupt"
2673 Posts
5/04
Posted - Jan 24 2005 : 3:31PM
Big problem with Alexa is that it only counts people who their little program installed, which only works on IE. The last time I checked our stats IE was down to 80% or so and surprisingly the biggest growth was not from Firefox, but from mobile phone browsers!

And if I check our sites and compare my stats to those from Alexa, I can't reconcile them at all.

Jacco

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Retired

Porno movies, sexy videos, xxx. Adult DVD Talk at your service.
6409 Posts
11/99
Posted - Jan 24 2005 : 4:42PM
Jacco, I think most sites see 80% ie. I find the ratings relative to other sites work out pretty well - even if the exact numbers are not as useful. It's been a great tool for me to identify the traffic bullshitters.
EagleSpirit
Member

Somewhere Doing Something Stupid
439 Posts
7/03
Posted - Jan 24 2005 : 7:03PM
I thought Adult Video News printed this information on occasion.

Actual numbers of rentals would be nearly impossible to track, especially from brick and mortar stores.

Not much help but your mission is going to be a tough one.

 
dumblonde
Senior Member

2352 Posts
7/00
Posted - Jan 24 2005 : 9:09PM
This would make a great episode for "Mission Impossible".

I don't know how accurate those AVN stats are, if at all. I have also been trying to ascertain what percentage of women actually buy porn, without success. The occasional articles in various publications seem to be little more than unresearched, canned PR bullshit which just muddy the waters, so the most accurate method would be to ask retailers what percentage of their sales are to females. I'm not sure that they keep those kind of records however.

Good luck, Billy.

EagleSpirit
Member

Somewhere Doing Something Stupid
439 Posts
7/03
Posted - Jan 25 2005 : 9:43PM
I've worked for two companies that tracked their porn sales and rental numbers and have never reported them to anybody aside from the IRS.

My numbers to the IRS were real simple, amount paid for goods and amount generated from goods. That's all they needed to know.

When a store generates income figures for specific films there are a lot of factors that end up not being taken into consideration and it can get quite complicated.

The bottom line is money, if a rental film doesn't generate any money sometimes it can be attributed to somebody renting it and never bringing it back. Sometimes a rental film generates a lot of money because of late fees collected off of it.

When it comes to the sales of films it is rare a company will restock that particular title because there is already something newer out there that needs to be bought, especially in porn.

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