Okay, somebody tell me why this wouldn't work. I just thought of it, and it sounds too simple.
You know how a lot of us aren't all that satisfied with the porn available? We find some stuff we like, but there's usually something in each product that we just don't like? Well what if a group of like-minded individuals got together and formed a consumer porn co-op?
The members of the co-op would invest in the equipment, hire a producer, director, camera-person, etc, participate in the casting, and pretty much bankroll (and thus control) the production and manufacture of the discs. The longer the co-op stayed in existence, the cheaper the product would become.
Keep in mind, this isn't a for-profit business idea. It's not meant to be. It's meant to be an alternative form of consumerism. The professionals involved would be paid their going rates, but nobody would really be making a ton of money on the enterprise. Instead, everybody would just be helping create the product that they end up purchasing.
So, what would be the numbers for something like this? If some girlfriends and I wanted to "commission" a porno movie, let's say containing 5 scenes, all b/g, with no crazy circus acts or anything, how much would it cost? Let's assume the equipment is already bought and paid for. What would be the cost of hiring the talent and the cost to manufacture 1 disc?
How many co-op members would it take to make the product a reasonable price for each consumer?
The trouble is that there's a huge distance between knowing what you doing want and knowing what you want. You can watch a bizillion porn videos, and get a very clear idea of what porn you'd like to watch shouldn't be, but that's just a starting point for what it should be.
Compound that by the fact that porn is produced at about 1/1000th the scale of everything else we see, so even if you actually did know what you want, the average person's imagination is far too contaminated by the influence of fully funded productions, so most of what you'd want would be way way way too expensive, even if your co-op had 1,000 people.
Now compound that by notion of getting 1,000 people all on the same page about what to produce. You couldn't pay me enoughh to be a producer for a job with 1,000 executive producers.
Pagoda - Your price tag would be pretty high for a non-profit concept (todays average production, post and duping costs for a 5 sc. flick are going to be anywhere from 40 to 50+ gees) and as Tony suggested, your idea is going fail at your pre-production meeting when all the co-op members start talking at the same time and fighting over their favorite video whore. If you could find maybe 2-3 extremely wealthy porn consumers that are somwehat like-minded, then you could do it (and then let me know...have camera, will travel). But the bottom-line is you will never make everybody happy all of the time, even if your non-profit porn group was made up of 3 rich wankers.
Yeah, I had these vague feelings about why it wouldn't work, but I'm bad with the wording. I was pretty sure TonyC could be relied on to come in and dash your hopes--er, I mean, explain the roadblocks to such a plan in detail.
It is a nice dream though. It's funny, in some other thread I almost made some joke about how you and I should rustle up some money to invest in a production company..
Anyway, I think it's more worthwhile to have a few people who already know what tastes they have in common to learn the craft (or collaborate with someone who does) and try and stay in regular communication with the other indie studios out there to keep ideas floating about how to expand the market for everyone..
try googling: east van porn collective made in secret
Sort of a "Blair Witch" pseudo-documentary about friends making porn of/for each other. Though I don't think they're making any money, they're getting good play on the indie ciruit. One showing on HBO will pay them more than if they wholesaled 5,000 DVD
Please don't misunderstand me, Pagoda. I'm all in favor of people deciding the only way they're going to see what they want to see it to do it themselves. And though I'm frequently critical of the effect that handicams and FCP have had on porn, they also make it possible for anyone who wants to try to do it the way they think it should be done to give it a try. As I mentioned on another thread, consider looking into a digital video class at a local community college. In ten weeks you'll know more about the nuts and bolts of shooting and editing than many porners working today.
RichB, you're a producer? For our edification, perhaps you could provide a budget breakdown from one of your $40K-$50K titles. I'm sure Pagoda and many others would find it illuminating!
Almost more than any other product, porn is about diversity in the marketplace--there's something for almost everyone. The market is best suited to provide this. Like Adam Smith said, the invisible wanking hand benefits everyone in the long run.
I keep hearing people say "there's something for everyone", yet most of the people I know have little, if any interest in porn. My suspicion has long been, and the success (to date) of Comstock Films supports the idea that there is a significant market that is unserved by 818.
Loraine - I work in this beloved industry. How's about you?
Tony - I have produced some titles but primarily earn my peanuts shooting and editing for other producers and directors.
Of course, a budget breakdown needs some basis...like how many girls or boys in each scene, what kind of fabulous or plain-jane location you hope to shoot it, if there are any special wardrobe considerations, what you want to pay for talent behind-the-camera (make-up, PA's to do the dirty work, editor, cameraman, still photographer, c-light op, art director, etc.). Then you may want to make a nice box cover and need a qualified graphic artist. The duplicator and printer will want to be paid. Of course, you can void all of that and make something cheaper...but I think most companies today are spending the amounts I suggested to get a title to the consumer...and make the consumer happy to some extent. A lot of those expenses with established companies are in-house costs, but that means overhead and still equates into real hard currency. To do it on your own still takes cashola. Maybe you can make it for half...but will it be worth watching...?
that just proves my point: there was an underserved part of the market, and you, motivated at least partly by profit, filled the void. how many people would have the motivation to serve an underserved part of the market there wasn't the possibility of a profit in it?
Rich, I think you've misunderstood me. Certainly one could, and some companies do spend $40K-$50K/title. Some even spend more; our own one couple/one scene films come in at about $25K-$35K. But I'm still dubious about your assertion that the average porn title is a $45,000 endevour, even with a professional graphic designer making the box cover.
I'm intrigued and a bit surprised at the amount of money you say people are spending - I'm still seeing plenty of zits on asses and tatty motel room couches.
I don't think more money always means better work, I'm just genuinely surprised at the amounts you're talkng about.
"better work" is a slippery idea. More money almost always means better craft. Almost by definition, people capable of professional quality charge a professional rate.
Just another bare bum in the shiower 1739 Posts 12/04
Posted - Dec 13 2005 : 7:30AM
I recall the great ADT Movie thread of earlier this year. In that thread Tricia Devereaux also mentions $25,000 to $30,000 to produce and market a movie.
As suggested in that thread, if a very large group of ADT members 'donated' their pocket money to an established porn production company (maybe in exchange for a very lengthy credit sequence at the end of the movie), they could vote on what they wanted to see (without the nasty risk of exposure to court action over obscenity or 2257).
The fact is you can spend anything on a movie.... And if you were making the product for a small group, you could manicure the production qualities to satisfy those particular porn dreams. But I'd think you'd still have drop down fights going on between the cooperative about which fresh tart to hire, what wardrobe to dress them up in and what positions to have them perform. I've tried to produce content with friends in the past and it's never never been a good idea.
As you guys decide what Skeeter and EA directors spend on any given title to get it to the wanking populace (I wank too mind you), you have to take into account what kind of movie you'd like to see. I bet Jules Jordan can make a movie for $20,000 since he shoots at his own pad, uses himself mostly as talent and usually hires only one and sometimes two gals in any given scene. But once you get into adding multiple guys ($400-1000 per scene) and gals ($800-1200) things get pricey. While a co-op might start out wanting to make their stuff only for themselves, greed would take hold and they would start budgeting a page in AVN, which last I checked was over $4,000. And boxing a title for the masses does not just cost the wage of a recent college graduate from the local design school. You better have some sweet pictures, a good printer and honest duplicator to shrink wrap your masterpiece. If it was cheap and easy, you guys would already know who I am....
As much as we all would like it to be, making porn is not the best choice for your next hobby. Making movies, with or without explicit sex, just ain't as glorious a gig (or as easy to make profitable) as one would think. The co-op would discover this on their first outing and close shop immediately. But if you get it going Pagoda, count me in.
Porno movies, sexy videos, xxx. Adult DVD Talk at your service. 6409 Posts 11/99
Posted - Dec 13 2005 : 12:55PM
For that money you could build and market a super search engine happy website to sell direct - and still have money left over for online advertising.
Co-ops work if someone is in charge. Others have to buy into the idea not every detail. I have no doubt that a porn producing co-op could work. There's no reason for it to be non-profit. You just have to analyze the succesful co-ops out there.
There was a time when I thought about turning adt into a co-op.
In this day and age, the computer you're typing on probably has enough horsepower to edit DV video, the same video quality used by 99% of porn produced today.
If you don't want to go out and drop $2500 on a Panasonic DVX100 (a very capable DV camera) you can rent one over the weekend for about $150. Or borrow a friend's camera. Most of what you're looking for has very little to do with image quality, and once you're doing this for real, drop me a note and I'll give you a few very simple tricks for wringing every drop of image quality out of consumer grade gear.
Seattle is brimming with people who would be happy to fuck on camera for a hottie like you. Run an add on Craig's list. Tell people it's an art project, not intended for distribution and that you're not asking more a model release.
To get familar with the gear learn some basic technique, check out a place like this, or similar.
Shoot a few couples and see if you can actually get something on the video tape that's anything like the movie you see in your head.
Start here, and I a few years you might be shooting on film, mastering on HD, see your titles on Best of the Year lists!
Well TonyC, I'd be lying if I said I've never daydreamed about shooting a porno movie, but the actuality of it likely wouldn't be as lofty as my imaginings. However, I am a writer, and I'm pretty damn good at writing a sex scene that'll physically turn me on, and that will turn on other readers as well. I don't have to worry about human intervention or technical snafus--I make the scene exactly the way I want it, because I'm every member of the cast and crew. That's the ultimate creative control.
Steph makes a good point. Most of the posts here have assumed that it's essential for every member to have equal say in the details of each production. Beyond a small group of members, that quickly becomes an unworkable proposition. But if there's a smaller group in charge, the idea of a member-owned co-op becomes more realistic.
But then the question becomes: where's the big advantage to doing this over venture capitalism? You now have to convince many people that if they put up some money up front, you will come back with porn they'll like (once you convince enough other people). Why should they trust that they'll like it if you have no previous work or trailers to show? You're more likely to convince a smaller group of investors that there's an untapped market for (and hence profit from) the kind of porn you want to make. Once it's made, it's a lot easier to convince that first group that they like it, since they can find reviews and PR material and trailers..
(See, TonyC, I can do some of my own wet-blanketing)
But that brings me to something else intriguing that Steph brought up. What about the possibility of starting a production co. privately-owned and turning it into a co-op after a few titles?
2 more things: Pagoda, if you don't want to actually handle the camera and the editing, why not find a friend who's interested and follow Tony's suggestions as a team? It's been years since I lived in Seattle, so I don't remember the names of places that teach video production, but there are probably several..
And Tony, too cold? I'm in Philly, and I'm about to go ride. Put a few layers on, ya wimp! (I say that now, but I'll probably be in tears 2 blocks from my house..)
Edited by - (Not His Real Name) on 12/13/2005 3:28:07 PM