Even in Porn Valley there's an extreme attitude problem regarding sex. Notice how every sex scene is either about his pleasure or it's mutual between him and her. There are countless scenes dedicated towards men dominating women in a standard sexual setting, yet when it comes to scenes where it's all about her pleasure, it's a mistress/sub scene and she's either penetrating him with her fingers, or she's slapping him around, or he's sucking on her toes. If you've ever searched for femdom, you know what I mean.
The problem is too often female porn stars have an ego where they absolutely have to be the prize, and that she is doing him a favor by letting him fuck her. Also, male porn stars have such a fragile ego that they just aren't as open to being taken control of by a strong woman in a standard sex-scene setting. In Europe, men and women don't have the same problem. Women are more open to taking the initiative, and men are willing to play the less dominant role.
Back in the 1990s when Max Hardcore was becoming a big fish in a mediocre pond, he brought two main things to the mainstream (relative to porn). He showed the industry that horny housewives being unable to pay the pizza guy was just as stale as the fake pizza, but he also played up the male power dynamic. The first thing became the gonzo format which has ruled the industry ever since, but the second thing is the reason others in the industry caught up to him and overtook him. As Max Hardcore was interjecting with his "fucking whore, yeah, uhh" every ten seconds, newer companies like Jules Jordan and Seymour Butts went the gonzo route but with a more even power dynamic between male and female. Poor little Max couldn't compete in this new era. His only solution was to go more extreme with his dominance, not realizing that was the thing limiting his success from the get-go.
However, once the gonzo format and even power struggle became the status quo for porn, we stopped there. We never attempted to take the power dynamic to the extreme opposite direction where a company focuses on the woman being a female version of Max Hardcore where she dominates with her pussy and ass. In Europe, they've done things similar. But here in the US, there's just too many hang-ups and egos to even try.
So if by chance anyone here ever had the ambition and the capital to start a porn company, but was afraid to because the market is so saturated, now you know what can separate yourself. The first company to focus on a Maxine Hardcore-like power dynamic would be doing something so obvious, yet different. And the first woman to play that role would be an instant millionaire. All that's required is for the people involved to put aside their pathetic egos and hang-ups.