Press Release

GARDEN CITY, NY, November 15, 2002 -- Heralding a major breakthrough in recordable DVD technology, TDK today announced the introduction of its Armor Plated DVD discs, premium quality recordable DVD media that incorporate next-generation hard-coating technologies to achieve unprecedented durability. Compared to standard blank media, the new TDK Armor Plated discs provide a remarkable 100 times greater resistance to damage from everyday use such as scratches, dirt, fingerprints and other contaminants.

Rich Martino, TDK Product Manager pointed out: “Once you’ve recorded a DVD, there’s nothing more frustrating than loading it, getting ready to enjoy a movie or do important work – and then it doesn’t play. Usually, it’s because the disc is damaged or dirty due to mishandling or excessive wear and tear. TDK Armor Plated discs are the solution for blank DVD users – they’re the most damage-resistant recordable DVD discs available, even more durable than pre-recorded DVD discs. In fact, in our lab testing we’ve even tried to scratch them with steel wool pads, and write on them with permanent ink markers – and the discs wouldn’t scratch, while the marker ink came right off.” Martino noted, “Although, this isn’t something a consumer would normally do, we conducted these tests to confirm the extreme durability of TDK Armor Plated discs, and verify that the media can withstand the conditions of everyday wear and tear."

Martino concluded, “As DVD becomes a mainstream recording format for home and business applications, users want assurance that their irreplaceable family movies and critical data are safeguarded on media that provides the absolute highest degree of protection. TDK Armor Plated DVD discs give customers that assurance as never before.”
Armor Plated Technology for Unprecedented Durability
To achieve their unsurpassed durability, TDK Armor Plated discs incorporate next-generation hard-coating technologies for protection that is 100 times greater – literally orders of magnitude better – than any previously available recordable DVD media, as measured in rigorous laboratory testing. The Armor Plated coating guards against the scratches that can occur from day to day use, as discs are placed and removed from DVD players and drives and their storage cases.

In addition, the coating provides dirt resistance, making it easier to wipe off fingerprints, contaminants and even accidental food and beverage spills without damaging the disc. The Armor Plated coating is also anti-static, which repels dust accumulation. Because the TDK Armor Plated treatment protects the recording layer, it can prevent write/read errors, jitter or even dropouts in recording and playback. And thanks to TDK’s state-of-the-art, efficient manufacturing processes, TDK Armor Plated DVD discs carry only a small price premium compared to standard recordable DVD media.

The full line of TDK Armor Plated DVD discs will be available in the first quarter of 2003 with an estimated street price TBA.

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Ok, wow. We've all heard of this technology before, but now it's finally here. Personally, I think this is great news for the adult industry, because it removes a barrier, that was keeping a lot of adult book stores from renting adult dvd movies. Heck this is great period. I just rented a movie from Hollywood Video a couple of days ago, that even with minor scratching, still had a chapter, that I needed to skip over, in order to finish the movie. I really think this technology, is going to represent another surge in dvd collecting, and might be the final nail in the coffin, for those stores that were still holding onto the adult vhs format.

There are a few questions however:

1. Is it hype.
2. Will the cost of the new dvd technology scare away adult movie companies, or will they seize upon this, as a new marketing ploy
3. Will this represent a price increase for new dvd movies, either adult or general public.

Cyberchicken

Edited by - Cyberchicken on Nov 28 2002

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