But,as another Poster said: accurate sales numbers in porn are hard to come by, so I don't know if these are "real" or just something Jenna's people are claiming in order to boost her image, and increase her status in the mainstream media. Also, I've read porn directors/producers (in the porn press) stating they are "moving 3,000 pieces" of their new releases.

In spite of the above, I have a hard time believing that the "average" successful, non-Jenna, porn dvd only sells 3,000 copies. My intuition is that there has got to be more than 3,000 fans of (random examples of Contract Stars) Teagan, or Janine, or Tawny Roberts, or Stormy, or Kyrstal Steal, or Devon, or Julia Ann--who will buy the new sexvids of these performers. All of whom work/did work for companies that have excellent distribution networks that could sell thousands upon thousands of copies. If you look at these performers' MySpace "friends" the numbers they add up to lend credibility to my belief.

So, the sales numbers game is probably influenced by "who" they are being reported to. They're inflated to the mainstream, in order to make porn seem more "acceptable"; and they are under-estimated in the porn press in order for the directors/producers to tell the performers they can't pay them the amount per scene they're asking for.

And since most porn companies are privately held, they don't have to publicly report revenues or profits.

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Well, if I was getting paid $800 to sink my cock into tawdry teenagers coming down off a meth high, I'd just thank God to be alive ...

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Ship 1000-1500

Cross fingers for re-orders

After a few months sell the balance to a jobber for a buck each.

Repeat with next title

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Dan

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ASS LICKING

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Welcome to the jungle!

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The "majors" (Wicked, Digital Playground, VCA, Vivid) are shipping/selling more than 1500 copies of their (examples) Teagan, Stormy, Savanna Samson, Jesse Jane, Briana Banks Julia Ann products. The real "jungle/bunghole" is with the hundreds/thousands of product that is released monthly without a star attached. Remember, there's a lots of "Names" but just a few Stars in the porn industry today, and most/all of the Stars are locked-up in contracts, and they don't do gonzo--which most people on this Board prefer/watch.

Finally, this glut of monthly product effects everybody's sales--including the releases by the Majors of Star product. Still, again, I believe Vivid is selling more than 1500 copies of each of their releases. They couldn't/wouldn't be able to pay their six/seven Contract Girls six-figure salaries on just 1500 sales per sexvid.

As for the "independents" and little guys who produce sexvids, without Stars: I really don't know how (why) you stay in business?

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Edited by - julesjordanvideo on 8/20/2006 1:16:41 PM

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New releases are important, but from a retailer point of view, it's catalog that makes you the most profit, and that composes the bulk of your units sold.

Let's define catalog to make sure we're all on the same page. Catalog is primarily defined as any title that has been repriced by the distributor. Some things (like Evil Angel product) aren't quickly repriced, so I also define catalog as anything that's 6 months old.

A retailer's definition of catalog is going to be different from a customer's. The pornhound who rents something every week is going to think that last week's new releases are "old" this week (because he's an addict ). The customer who comes in once a season is going to think half the product in the store is "new." because 100 DVDs a week have been added since he was last in 12 weeks ago.

What this all means is that you shouldn't get worried because you're finding out the new BigPornCompany release only has an initial shipment of 1500 units. Because they probably also moved 10,000 units of catalog that same month.

Also, let's remember that most porn comes in the form of series. Unless there's something spectacular about a particular edition of a series, a retailer isn't going to be anxious to re-order. He knows the next edition in the series will be out soon!

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But for the average porn guy who doesn't read this website, and only thinks about his purchase choices at the point of buying them, how does he find out there's a new Jenna release? It's very likely that he won't know until he goes into a pornshop or logs onto his favorite online DVD store. The promotional power is just not behind porn. You have to go into the porn world to know what's going on in it. Hollywood has the power to reach out into *your* world and grab you.

Yes, there are more than a few thousand Jenna fans. But that's where reorders come in. For someone like Jenna, the reorders on her movies are eternal. Each of her titles, in the long run, will probably sell a million physical copies. In addition to all the people who will rent her movies (instead of buying) and all the people who will download her movies.

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When you have Hollywood promotional power, you know on opening weekend how popular your title is. Because you've spent $20 million making sure every motherfucker with a motherfucking TV knows that Snakes on A Motherfuckin' Plane is coming out Friday August motherfuckin' 18th. Porn companies don't have anywhere near that kind of promotional budget, so you can't always know from the first shipment how popular your title will end up being. You have to build on a more underground style of promotion.

Don't worry about contract girls not making their money. Let's not forget about the other streams of revenue for a porn vid: cable and satellite; internet; cutting up the feature into compilations.

We pornhounds must remember that we are not the majority of porn customers. Most porn customers don't have a tenth of the general porn knowledge that we do on this board. They just know what body types and sex acts they like. And they buy accordingly.

They also buy what they've heard about in the mainstream. But as we all know, this is limited to the few porn touchstones that have become part of the mainstream:

Jenna Jameson
John Holmes
Deep Throat
Debbie Does Dallas
Traci Lords
Ron Jeremy

Or limited to the occassional blip in the mainstream (eg Tori Spelling mentioning SugarDVD in an interview).

Edited by - BustdownGal on 8/21/2006 12:03:23 PM

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If you are even a "contract" director at most other places, certainly in gonzo, having "ownership" doesn't really mean smack. You are basically a sharecropper, because no matter how hard you work, you will never finish paying back the plantation owner, although you can probably finance a nice SL-500, house a couple of pool whores and maintain a healthy cocaine habit until the inevitable meltdown occurs.

Although, that sort of describes the "other" Hollywood as well.

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Because most porn customers don't know the difference between Amy Reid and Amee Donovan. They choose by boxcover. Anyone can make a boxcover that sells vids. And you don't need a Jesse Jane to sell vids. Channel 69 Video has known this for years.

We pornhounds must remember that we are not the majority of porn customers. Most porn customers don't have a tenth of the general porn knowledge that we do on this board. They just know what they like. And they buy accordingly.

I agree with you, the boxcover is what draws that drunk guy that just came out of Rick's Cabaret and is stumbling around Lickity Split looking for a porn to watch. The same goes for online vod, that boxcover means alot to the "non-pornhound" that is not us. They don't know that Kirsten Price is married to Barrett Blade or that Savanna Samson is happily married, has a beautiful son, is making wine. They don't even know that Sunrise Adams is the niece of Sunset Thomas. They don't know who Steve Hirsch is or who Paul Thomas is, they may know who Ginger Lynn is, but who knows? They only know who Ron Jeremy is and Peter North is, and Jenna Jameson, maybe Jenna Haze. They may, however, know that Zero Tolerance is full force, hardcore. They know about Adam and Eve because they have seen that "last chance" catalogue. Anyway, the point is, the boxcover is the largest part in terms of what it takes to get the majority of those, that aren't like us, to spend the money.

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make sense?
make you hungry?
well buy asian bang and any other movie I ever make

sincerely

X Blaze
King of the Dave And Busters Coin Game

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xoxo,
Megan

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18 of the top 50 current bestsellers are compilations.

Edited by - BustdownGal on 8/21/2006 7:24:03 PM

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