The inspiration for this thread is the following thread:
Should Brazzers do an IR series?
Although this topic is related to the other thread, I feel that it is potentially important enough to merit its own stand-alone thread, rather than be buried as one post among many others in a preexisting multi-page thread.
In particular, I feel that the poster Irex made a good suggestion regarding how Brazzers might approach the IR market. The purpose of this thread is to take the gist of Irex's idea, and fully flesh it out into what I feel might be a viable way for Brazzers to effectively profit from the IR market, but without alienating any of your existing Brazzers or Mofos customers.
Here is the particular post made by Irex that this thread is based on (taken from the aforementioned thread):(emphasis added)
In my opinion, Irex gave you the gist of the formula needed for great financial success in the IR porn market. You just need to recognize it and run with it. This thread is intended to help you fully realize the profit potential and market viability based on what Irex was suggesting, but also to more fully develop his idea in hopes that that will inspire Brazzers to implement his idea in the more fully developed form that I'm about to present.
Background.
I've been a staunch porn fan for virtually all of my adult life. Like many porn fans, I like various niches/genres/categories in porn. I have a particular fondness for interracial and anal (and especially those two categories combined into one scene, i.e., IR-anal).
I have joined Brazzers off and on many times over the years (I've also been a member of Mofos at least a couple of times). But that's my pattern with all pay websites. I tend not to be a permanent, long-term member of any pay website. However, that could change at any time. Even as I write this, there is a porn network that I'm thinking of that I'm giving serious consideration to becoming a permanent member of.
Those times that I have been a member of Brazzers, I have personally noticed the negative comments and low ratings that interracial scenes (usually those involving black males with white females) often receive. However, in this thread, the IR marketing idea that I'm about to propose will automatically eliminate ALL instances of Brazzers/Mofos members making negative comments and/or giving low ratings to interracial scenes/websites on those respective networks (not that that's the goal of this marketing idea, but that would be one of the effects of it).
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The Fully Developed IR Marketing Idea for Brazzers.
What I am proposing is a new Brazzers network devoted exclusively to interracial porn in the truest sense of the term 'interracial' (in other words, all racial combinations, not just the white female-black male combination). This proposed interracial network, bearing neither the Brazzers nor the Mofos name, would be completely separate from either the Brazzers network or the Mofos network and would not be promoted (or even mentioned) on either of the two existing networks (however, you'd still be free to promote the Brazzers/Mofos networks from within the interracial network since, like me, many interracial fans also like white-on-white porn and even the IR fans who don't like white-on-white porn wouldn't be nearly as likely to be offended by a promotional offer for the Brazzers/Mofos networks). But the bottom line is this: what the new interracial network would have in common with the other two networks is that it would be run by the same company and done in the same Brazzers/Mofos reality-based porn style that is already wildly popular.
The 7 Keys to Success (in my opinion) for the Proposed Interracial Network.
1.) The new interracial network might be cast like this:
Group I: White Female-Black Male: approximately 45% of scenes shot across the network.
Group II: Non-Black Female (other than white female)-Black Male: approximately 20% of scenes shot across the network.
Group III: Black Female-White Male: approximately 20% of scenes shot across the network.
Group IV: Non-White Female (other than black female)-White Male: approximately 15% of scenes shot across the network.
Examples of racial combinations in the above groupings:
Group I: (self-explanatory)
Group II: (Hispanic Female-Black Male, Asian Female-Black Male, etc.)
Group III: (self-explanatory)
Group IV: (Hispanic Female-White Male, Asian Female-White Male, etc.)
The reason the above ratios are skewed in favor of black males is because, generally (meaning industry-wide, not in the Brazzzers/Mofos networks), where multi-racial porn is concerned, there seems to be a stronger interest in the white female-black male combination than the black female-white male combination. However, the above casting ratios are just suggestions (based on my experience as a longtime IR porn fan). You can do some market research to arrive at your own conclusions. If the proposed interracial network is actually launched, you can further revise the casting ratios to coincide with actual customer demand from within the interracial network.
[Edited to add the following two paragraphs, which are highlighted:]
Additionally, even though I, personally, like interracial in all the racial combinations (not just white female-black male), nonetheless, many IR fans are more particular. In my experience, most IR fans who like IR involving a black male, don't like IR involving a white male. Conversely, most IR fans who like IR involving a white male, don't like IR involving a black male. The ones like me who like IR in all of the racial combinations seem to be in the minority.
What this means in terms of setting up an IR network is this: On none of the websites within the network would you have white males and black males on the same website. So, although each website would still feature the IR theme, you wouldn't mix IR involving a black male with IR involving a white male on the same website. But on any given website, you could still mix Group I and Group II, just as on any given website, you could still mix Group III and Group IV. Yet, IR fans like me who like all of the IR combinations would still have access to them all because they'd all still be on the same IR network. Thus, setting up the IR network this way would be a more effective way of catering to the specific preferences of IR fans. This is probably the major advantage to offering an IR network rather than just an IR website.
2.) The interracial network could include the following categories (same as some of the ones found on the other Brazzers networks):
Teens
MILFs
Anal (both a website devoted to IR [multi-racial]-anal, as well as the occasional individual IR [multi-racial]-anal scenes on the other websites in the network)
Big Breasts
Big Butts
Wet Butts
Big Dicks (white and black)
Newbies (new hot women to porn)
Big Name Pornstars (seasoned IR vets as well as ones making their interracial debuts)
Uniforms
Office/Work setting
Public/Outdoors
School
Sports
3.) Avoid racial stereotyping and offensive interracial characterizations.
In other words, even though it's interracial (multi-racial), just present it as sex between/among people who happen to be of different races (generally, this is the European approach to the interracial porn market--though, of course, there are some exceptions). For example, as an IR porn fan, one of the things I most like about Private Media Group is that when they do interracial, they treat it, like I said, as just sex between/among human beings who happen to be of different races. That's refreshing. I can tell you that there are a great many IR fans who are really burnt out on the negative depictions of interracial by many of the American studios (though certainly not all of them).
4.) Market the interracial network to the right consumers.
Even though you want to present the interracial/multi-racial content as sex between/among people who happen to be of different races (while avoiding racial stereotypes and racist depictions), it's still important to target IR fans. As Irex pointed out, Brazzers members don't seem to be IR (particularly white female-black male) fans in general, but that doesn't mean that there aren't probably millions of porn fans worldwide who would be very receptive to a well thought out, well-designed, and well-presented interracial network run by the company Brazzers.
5.) Exportation of existing interracial scenes/websites from the Brazzers/Mofos Networks.
a.) Move all interracial (regardless of racial combination) scenes from both the Brazzers and Mofos networks and distribute them, based on category, within the new interracial network.
b.) Ditto for the interracial websites currently within the Brazzers and Mofos networks (including any IR websites that have been pulled from the networks). Distribute them, based on category, within the new interracial network.
This exportation would accomplish three important goals: 1.) It would help Brazzers jump-start the interracial network. 2.) Members of Brazzers/Mofos who dislike/hate interracial won’t have to see ANY of it within those networks. 3.) Whereas, fans of interracial will be delighted to have all of the interracial porn situated on one network devoted exclusively to that theme (this is why the Blacks On Blondes network works so well--Irex happened to make this observation). The simultaneous attainment of all three of these goals makes this a win-win-win situation for all parties concerned. Note: Fans who like equally white-on-white AND interracial can join more than one Brazzers-operated network (perhaps at a discount). Also, regarding this exportation process, you can allow for some exceptions. For example, in the truest sense, a scene involving Rebeca Linares (Hispanic) and a white man is interracial, even if it's not commonly thought of as such by many porn fans. Hence, if such scenes are popular on Brazzers/Mofos, you can leave those scenes on those networks, but still also have them on the interracial network (because, after all, Brazzers owns all of the content and can do with it whatever they want).
6.) Interracial Network Forum (exclusive to members--i.e., paying customers).
Make it very IR friendly and tolerant regarding any topic relating to IR (including IR dodgers). Rationale:
a.) The interracial network will consist exclusively of IR fans (since no non-IR fan would have any interest in joining it).
b.) Since obviously only porn talent open to doing IR will have scenes on the interracial network, porn talent who don’t do interracial will find the network easy to avoid (hence, they won’t be around to be offended by the IR dodger discussions).
7.) Better utilization of new talent open to doing interracial.
As you know, there are a great many talent agency websites on the Internet (ADT has a sticky thread devoted to them in the Star Crossed forum). At any given time, across all of the different talent agencies, there are an abundance of super sexy white females who are open to doing scenes with black men. Many of these women are new to the porn business. Others are seasoned porn veterans who’ve decided to add interracial to their dance cards. Sadly, most of these women DON’T get cast for interracial scenes by the established porn producers. The porn establishment that hires women for interracial tend to overuse the same IR veterans to the exclusion of a great many women new to the business. Don’t get me wrong. Many of us IR porn fans do like seeing our favorites over and over again (for example, who could ever get tired of seeing Brianna Love when she was active?--very few people, if any). Yet, much though we love our favorites, there still needs to be a much greater influx of white women new to interracial porn. In my opinion, the European interracial porn market is much better at providing fresh faces than the American interracial porn market.
Toward this end, there should be a section of the interracial network forum devoted exclusively to members bringing to the attention of Brazzers hot white women (but also women of other races, too) who are open to doing interracial porn, but are currently not being hired to do so (or are being drastically under-utilized). The people at Brazzers responsible for casting should closely monitor this section of the interracial forum every day and act on the suggestions regularly. There could even be some type of voting system regarding these women at the talent agencies whereby members can vote on the women they most would like to see on the interracial network. Such a system would tend to foster membership retention/loyalty and increased sales (i.e., dollars for Brazzers). Just as ADT has a sticky thread devoted to talent agencies, the interracial network forum could also have one.
Do not underestimate the idea of continuously bringing in a good number of hot new porn babes. As a porn consumer who frequently joins pay websites, many times what gets me to join is a hot new porn babe. If I like her enough, I will join just to see that one woman.
Conclusion.
The Brazzers network is one of the most successful and popular porn networks on the Internet. There's no reason why you can't do with interracial what you did with non-interracial. You just have to approach it in the right way (in a way that makes good sense for all parties concerned). The sentiment, "Interracial doesn't work for Brazzers" is both nonsensical and defeatist. As we all know, reality tends to follow thought: if you genuinely think you can, then that's half the battle won right there (because then you will likely keep trying until you figure out a way to make it work). If you think you can't, then that often becomes a self-fulfilling prophecy, too.
I have outlined some ideas in this thread that I think have a good shot at becoming commercially viable. If this more fully developed IR marketing idea for Brazzers is accepted, fully implemented, and if it works the way I envision (i.e., makes a lot of IR fans happy and makes Brazzers a lot more money), then the only compensation from Brazzers that I ask is for a new car of my choice and a free lifetime membership to the interracial network.

Edited by - pontus maximus on Feb 14 2010