all porn flicks are filmed a while ago, at least in terms of "a while before" the DVD product is offered at your favorite online store.
Taking a closer peek at the link you provided, and clicking at the backcover there, two things come to my mind:
1) Directed by David Perry. David Perry is relatively new to directing, so at least this indicates this movie is not much older than 1 year.
2) Also starring Nikky Blond, Rita Faltoyano, Maria Bellucci and Sandra Russo. AFAIK all these forementioned ladies haven´t filmed at all, or at least no b/g scenes in the last couple of months. Hence I´d assume this movie wasn´t filmed any later than February 2004.
I neva heard about the company "Pure Play". Judging from the cover and the photos on the backcover, I would add that it is much likely an European (my guess: Italian) made production and "Pure Play" just distributes this one in the U.S. of A.
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