I looked at Five Star, and they charge $9.95 plus $2.50 per item for Global Priority Mail by the US Postal Service. A look at usps.gov shows that the price for that service is between $9 and $12 depending on the size of the package. That doesn't include the overhead of shipping and completing customs documents. That seems pretty competitive to me.
Adult DVD Now charges a flat $14.95 for up to six item via USPS Global Priority. That doesn't seem like a bad deal either.
Adult DVD Empire charges $5.00 + $2.45/item to Germany (non-guaranteed) or $31.00 + $1.45/item for FedEx service.
DVD Advantage charges $30 flat, which seems high, but remember they send the cover inserts separately and will break up shipments to avoid confiscation by customs--all of those things result in costs higher than a single package. Plus, with flat fees, they average out the cost of high shipping cost destinations, like Russia.
I guess what I'm saying is that it doesn't seem like anyone's exploiting international customers. I'm actually surprised that any US stores are willing to sell overseas due to the high level of credit card fraud, the long delivery periods, dealing with customs confiscations or rejections (and the inevitably irritated customers), and just the overall hassle of shipping products internationally. It seems to me that with domestic business being so good, it's not necessary to sell internationally at all.
Also, there's not a great deal of padding on the international shipping rates. Doing so would "make it worth their while," but they aren't even doing that. If anyone is making money, it's the international shipping carriers.
Given the fact that US prices plus international shipping are still cheaper than local alternatives, I don't see why there's any incentive for US stores to be more competitive for European customers.
Just playing devil's advocate... I sympathize about the high cost of porn elsewhere in the world, but there are a lot of things that are unfair in this world (like Torris not being able to get porn shipped to him in Utah) that are just facts of life unfortunately.
Saki



