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All Forums > The Porn Pool > The Porn Pool Forum Page 809 > Video Sales / Rental Lists
AuthorPost
Janitor
Retired

Porno movies, sexy videos, xxx. Adult DVD Talk at your service.
6409 Posts
11/99
Posted - May 29 2002 : 1:44PM
interesting bit from lukeford.com ...

THE REAL VIDEO SALES/RENTAL LISTS
Wanker Wang Posts: Yesterday, I wrote: "I talked to a company that owns many video stores and will receive his sales/rental sheet. AVN's Top 40 Video rentals/sales simply is a joke and everybody knows it. I'm going to actually give out real sales/rentals on lukeford to see which company's tapes are selling, which are dropping, and possibly to figure out why."

I spoke to the person today who'll supply me the numbers and we'll see how these numbers significantly differ from AVN's numbers (A Fat Dog movie in the top 40? Gimme a break.). But he gave me some real interesting tidbits before I begin posting. According to him ...

--- His stores couldn't even keep Digital Sins' My Plaything: Jenna Jameson on the shelves. It was one of the highest priced, wholesale DVD's and they sold 1,000 units right off the bat. (http://www.newsensations.com). He said he can't even imagine how many units actually sold throughout the United States because this series is a monster, even though the series starring Miko Lee lowered the numbers.

--- The top new release sales/rentals are always dominated by Hustler, Evil Angel and Anabolic/Diabolic. After these three companies, there is a significant drop off in the sales from other companies. As expected, Hustler's Barely Legal series generally outsells most new releases. Teen lines are huge particularly when marketed properly and customer satisfaction is retained. However, quality companies have a huge customer backing.

--- In terms of general sales, Leisure Time Entertainment outsells every other company. I suppose those cheap compilation videos keeps this company strong. My guess is that they are the biggest company in the industry, bigger than Vivid in terms of sheer profitability. However, I'm not into supposed "Barnyard Videos" and prosthetic Cum Dicks shooting pre-made cream, but, hey, I guess the boxcovers sell.

--- The biggest up and comers in the industry are West Coast Productions, Devil's Films, and Red Light District.

--- Vivid's videos sell like crap. They are the most overrated company on the market. Except for the occasional Jenna Video or the Paul Norman Video, Vivid titles sell like horseshit with the exception of the cheap compilation lines that use the same scenes over and over and over again.

--- Were it not for Jenna Jameson, Wicked Pictures would be dead in the water. Nothing else sells as advertised, except for the Jenna titles.

--- According to him, Sin City Films doesn't make films the customers want.

I'm not trying to play politically correct here. I'm just stating the viewpoints from a retail owner's point of view. The real sales/rental charts will come out hopefully this week and I promise it will be an eye-opener. Any questions or comments? Email me at elflush@yahoo.com

astroknight All-Star Supporter
Questionable Moderator

Tastes so good...
4187 Posts
11/99
Posted - May 29 2002 : 2:00PM
Hmmm. That's very interesting. I have a kind of hard time believing Wicked sells like crap, especially with how popular the Double Feature! movies were. Same thing for Vivid, as the adult stores I have been in have had close to 20% of their offerings being Vivid titles. I can easily see RLD's rise, especially with how much they've improved their DVDs in the short time they've been around. As scary as it is, I can also see Leisure Time doing that good. They are cheap! I remember picking up quite a few DVDs on Ebay a little while ago, and it seemed like somebody was always picking them up, and at a fraction of what other stuff was going for. I can also see Sin City not being extremely popular. I love Raven's films and style, but I can see a lot of people not liking him.

Of course, I'm just looking at things from the outside. We've recently had a few people who work or work at adult shops join, and I'd love to hear how their experience compares with this report.

Drew Black
broken crankshaft

8011 Posts
9/99
Posted - May 29 2002 : 2:17PM
There are a few things to take into consideration when looking at product selection on the retail shelf. The vast majority of product sold in brick and mortar retail shops are purchased through a distributor. In most instrances it's the distributor telling the retailer what's hot and what's not. There are some smut shacks that actually have intelligent, informed buyers but they are rare. The vast majority of them base their purchasing decisions solely on the covers and what credit terms they are provided by the seller.

Back in the days when I was buying $15K work of porn a week from 40 different suppliers, Vivid would offer net 30 credit terms to almost anyone. (This was over 2 years ago. I have no idea if they still do this.) In contrast, Anabolic, Evil Angel, Digital Playground and a few others were COD only with no exceptions at our purchasing volume. Very few smut shacks move this much product and are forced to buy through a distributor. They have little to no marketing input from the distrbutor.

Bill All-Star Supporter
All-Star Member

5334 Posts
6/00
Posted - May 29 2002 : 10:06PM
It sounds like the information in the article is coming from a single source who owns multiple stores. I think that the type of stores that this person owns has a major affect on what movies sell the best.

If we're talking about run down 42nd Street, Peep Show Arcade "raincoater" type stores, what is being said makes perfect sense.

However, if we are talking about more upscale stores that are more "female-friendly", I would be willing to bet that the Vivid's, Wicked's & VCA's of the world would do much better numbers.

A survey consisting of one person is not a survey, it is just a single person's observations.

This is not to say that I believe AVN's numbers. It is way too coincidental that their largest advertisers are always at the top of the Best Seller's List.

baronorca
Member

Montana
528 Posts
1/01
Posted - May 29 2002 : 10:21PM
Just for the record, I manage an adult book/video store (for the last 15 years).
I have had one call from AVN during this time (I don't remember what it was about, but it wasn't about sales and rental numbers).
I also don't believe that stores would just trot out these figures to anyone (except maybe the IRS)
Sales figures might be on the total number of a title sold to distributers. I have no idea how they could get any info on rentals.

Good covers move videos, being on Howard Stern moves video, being on HBO (Real Sex) moves video, having Jenna Jameson moves video.
Reviews do not move videos, clever titles do not move videos, story or non sex action do not move videos.

Most of the people who (my exp only) rent/buy porn at a retail store do not have any idea of ViVid/ Evil Angel/ Max Hardcore/ etc. they just want to buy/rent something that has sex in it.

Sad but true.




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