I am confused about some studio's release strategy and fail to understand the idea behind it.
Now, since I know that I am no marketing expert and I also know that there are some serious biz-folks around here, maybe someone is able to enlighten me.
To give a recent example:
HardX's 'Maddy' is an almost feverishly awaited release starring Maddy O'Reilly and it has been made clear since a few weeks that the 'official release' date will be January 29. Ok.
Now, today (or even yeesterday?) aebn releases 'Maddy' on their site for streaming and 'download to own', a full week prior to the previously communicated 'release date'.
Saying 'download to own', of course everybody knows what happens to licensed content that much sought after the very moment it is available in digital form on the net, be it as streaming content or as a download.
This is, of course, what happened to the 'Maddy'-download.
Now I really thought that realizing that there will be a lot of demand for a title might lead to the conclusion that a company would at least wait for the release of the DVD and a few days plus before allowing it to be published in form of a download. Wouldn't that at least add some DVD-sales to those fans *really really* waiting for it rather than offering exactly those people a chance to get the full title well ahead? And then maybe not even legally?
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