I have recently begun to write reviews for ADT and I am finding myself watching every element to be found on the DVDs. I am also checking out websites to see what kind of trailers you can get to help me get a sense of what I might want to check out in the future. What I have found is a dramatic, almost polarized, differential between how companies market their product lines.
For instance, I have been a huge fan of Jules Jordan from the early days, and I have been satisfied with the attention he pays to most every detail I could hope for in a video. What I believe to be a huge asset in his longevity as a salesman, is his dedication to splicing together trailers that really capture the essence of what I can expect from a title. I get a taste of what the girls wearing, who she's paired with, a sense of the intensity level, and even a choice nasty moment. This makes me look forward to seeing, even saving money to buy a title when it's released. Sure, we can see boxcovers and know who's going to be in a production, but a 5-6 minute trailer that pieces 1-1 1/2 minute clips of each scene sells the content.
Conversely, there are companies that offer no trailers on their websites, or a handful that are 1- 1/2 minutes. These make me frustrated more than entice me, and I generally wait for reviews before I even consider renting, much less purchasing these titles. There may be aspects I don't understand such as legal issues or space to post these extras, but I am firmly convinced that their lack is significantly detrimental to the market value of these companies' products.
I'd like to highlight Evil Angel, Elegant Angel, Jules Jordan Video, and Digital Playground as companies that consistently provide extended trailers that really help push the appeal of upcoming and previously released titles. Maybe a customer had forgotten about BWA 9, though s/he read a review on ADT and checked out the price at a distributor. S/he sees a link to a trailer, and instead of considering to buy it for 20 some dollars, s/he says, "You know what, I'll pay an extra 5-6$ to see that flick - that looked hot!".
Looking for feedback that might be helpful to these companies, and this should not, I hope, be a forum to ask for free content on the web. Let's look at this from a business standpoint and maybe the pros can offer their two cents!!
Edited by - MythMaker on Jul 11 2007
Edited by - MythMaker on Jul 11 2007
Edited by - MythMaker on Jul 11 2007