Asked for this for some time without any reply. Think it's one of the best kept secrets of the adult industry.
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AlexPanzer Deactivated User
1593 Posts 6/03
Posted - Dec 24 2003 : 9:23AM
I think that when something gets released, the decent run goes like 3,000 units
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nietzsche Deactivated User
5470 Posts 8/03
Posted - Dec 24 2003 : 9:50AM
Funny, I was thinking in the 10000 to 15000 range for an "decent" run, whatever that is. I don't know how much a movie costs to make, although I'm sure it has been discussed here somewhere before (the search function is inoperational as of this writing, or I would have done that myself.)
nietzsche's motto: I don't care how many posts I rack up, I swear.®
For Gonzo or wall to wall 3,000 units initally out the door is good. Re-orders are also important and certainly add to the bottom line.
This is why features don't make really their money from direct video sale, but rather from the cable deals. This is also why its important for feature companies to shoot both soft and hardcore versions of their movies and have some Euro deal in place.
If a company spends 10k on a gonzo production and sell 3,000 units at 8 to 10 dollars a pop they are still turning a profit. But this is also why it is difficult to be a producer/director who owns their product. It takes awhile for you to start actually making serious money.
Making money from porno isn't as easy as many people think.
nietzsche - Adult Video companies won't tell you exactly how many they make of any title and since most aren't publically owned they can't be compelled to release that information. Usually any press statement about pre-sales and such are more for PR then accuracy.
Still wanking after all these years. 8082 Posts 10/00
Posted - Dec 25 2003 : 6:43PM
I think I read somewhere in Europe studios could get away with selling just 1000 copies and still make a (very small) profit. Maybe their budget per movie is even lower than in US, and they manage to sell their tapes/DVDs at a slightly higher price on those markets?
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*Mutt* Deactivated User
752 Posts 8/03
Posted - Dec 25 2003 : 7:33PM
If I was investing in porn companies it wouldn't be in a company that does features - it's only a matter of time until those markets, cable,satellite,hotels, take the gonzo plunge and gonzo companies grab a big piece of those markets.
Does anybody really think the salesman on the road given the choice between buying '1 in the Pink 2 in the Stink' and some Vivid/Wicked style crap called 'Restless Heart' on hotel PPV is going to choose the lame feature?
I would never devulge what friends of mine have gotten for cable deals, but it is extremely good. Matter of fact better then good. Hotel chains alone make insane profits off of movies.
In this political climate it will be a long time before we see Gonzo or Wall to Wall in a hotel chain. As it is, hotels are under attack to have even features removed.
At the end of a vid/dvd run what would the average total sales be for say rld anabolic evil angel to say vivid or vca .thats after say a few months.Plus didnt mike john have a vid that sold somewher near 20k thats a bit above the av. mike.
I believe that Metro is, or was, a publicly listed company.
Publicly listed companies don't have to state unit sales figures. However, they can't lie about them if they do state them. This caused Disney some heartburn at one point.
Of some interest is the ratio of rental sales vs. sell-through. Total sales are so low that I assume nearly all are rental sales.
In a recent thread in the Press Release forum. A press release from Fusxion (Metro) announced that the first two Fusxion releases had sold over 5000 units, which were records for any Gonzo title ever sold by Metro.
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sammy Anarchy Films
12 Posts 8/03
Posted - Dec 27 2003 : 7:48AM
When a studio sells 3,500 units on the first week of release for an averege cost of $9-$10, its considered good. If you get re-orders on top of it, you know you got a hit. I know of titles that doubled their first week of sales just by the re-orders. Most big studios will sell only, combined, 2000 units on the first week.
Patience is a virtue, but who wants to be virtuous? 4283 Posts 4/00
Posted - Dec 27 2003 : 4:49PM
$9-10... hmmmmmm..........
what, you expected an answer?
I will say that Kevin's answers have been pretty accurate for the average gonzo company. And that feature companies do make their profits from cable sales. Playboy isn't exactly clamoring for Evil Angel product.